The White Fish Quality Improvement Initiative has been operating for the past two years in its present form. The aim is to provide feedback to the boats on their performance with regard to a number of key quality parameters. The boats have responded well and the overall quality of fish landed in Shetland has shown a marked improvement.

The quality information is fed back to the boats daily, and every three months a league table is produced showing each boat's relative performance on size grading. We have recently introduced a system, for the benefit of buyers, whereby the quality information is displayed on the boxes prior to the fish auction.